Content Marketing is the process of generating content (for example blogs, videos, podcasts and infographics) in order to market your business, it’s products or services.
Content Marketing is a “softer” form of marketing as you are aiming to provide value to your audience in the hope that they engage with your content, become familiar with your brand and eventually transact with your company.
There are a number of benefits associated with content marketing, namely its relatively low cost, ability to build brand loyalty and thought leadership in the eyes of the consumer and its “evergreen” nature. That is to say that a blog post written today may continue to bring traffic and leads to your business for many months, if not years to come.
If you are looking to develop a content marketing strategy or require a content marketer to prepare your blog posts then they are both services that I can help you with.